Out-of-Home & Ambient

Crushing Pedal

The German county of Löwenberger Land needed to raise awareness of the increasing number of traffic accidents in the area that involved pedestrians. Most of these accidents were caused by motorists speeding in town. Resorting to drastic visual imagery, the Crushing Pedal campaign highlights the threat that speeding poses to pedestrians. The gas pedal, therefore, was turned into a strong key visual: pressing it too hard has a direct impact on the people situated below it in the illustration. Billboards with these motifs were placed next to high-risk roads in the Löwenberger Land.

Red Dot

Credits

Client:

Gemeinde Löwenberger Land
Design:

Scholz & Friends
Creative Direction:

Martin Pross, Matthias Spaetgens, Florian Schwalme, Mathias Rebmann
Art Direction:

Björn Kernspeckt, René Gebhardt
Text:

Mateo Sacchetti, Markus Emeling
Graphic Design:

Robert Hellmundt, Erwin Lorenz, Alexander Döpel
Photography:

Hans Starck
Illustration:

Peppermill Berlin
Account Management:

Alexander Wittner, Anna Gabriel
Art Buying:

Kirsten Rendtel