03-03327
Click on image to view high resolution
03-03327
Click on image to view high resolution

Sell Apartments – Not Talks

[Print Campaign]

Client

City XXI Vek, Moscow, Russia

Design

Possible, Moscow, Russia

Art Direction

Roman Antonov, Kirill Klippenstein, Marat Arutyunov

Creative Direction

Artem Filimonov, Mikhail Sinelshikov, Yuri Altufiev


The message of the print campaign is accessible at first glance. While one speech bubble is empty, the other contains the floor plan of an apartment. Instead of empty promises, the customers are sold apartments. This simple and, at the same time, powerful juxtaposition highlights what makes a trusted developer in times of a Russian real estate market characterised by unreliable business practices. The customers get what they really need.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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