Click on image to view high resolution
Click on image to view high resolution

Sell Apartments – Not Talks

[Print Campaign]


City XXI Vek, Moscow, Russia


Possible, Moscow, Russia

Art Direction

Roman Antonov, Kirill Klippenstein, Marat Arutyunov

Creative Direction

Artem Filimonov, Mikhail Sinelshikov, Yuri Altufiev

The message of the print campaign is accessible at first glance. While one speech bubble is empty, the other contains the floor plan of an apartment. Instead of empty promises, the customers are sold apartments. This simple and, at the same time, powerful juxtaposition highlights what makes a trusted developer in times of a Russian real estate market characterised by unreliable business practices. The customers get what they really need.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.