03-03626
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Hungry for adventure?

[Direct Mailing]

Client

FCA Germany AG, Frankfurt/Main, Germany

Design

Leo Burnett Germany, Frankfurt/Main, Germany

Art Direction

Michael Fluhr

Chief Creative Officer

Andreas Pauli

Creative Direction

Benjamin Merkel, Helge Kniess, Hans-Jürgen Kämmerer

Text

Christian Urbanski


With this direct mailing campaign, Jeep whets its target group’s appetite for adventure. The stylish, rectangular cardboard packaging is kept all black. Only the question “Hungry for adventure?” stands out brightly against the dark background. Inside, an exclusive exotic taste of the challenges one can experience on outdoor travels in a Jeep awaits the receiver. Edible insects from around the world, such asmopane mealworms or roasted scorpions in snack packaging, are supposed to arouse the receiver’s sense of discovery. Those who try the snacks can win a Jeep off-road training.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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