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3M Forever Sticking Billboards

[Billboard Campaign]


3M, Hong Kong


Cheil Germany GmbH, Schwalbach am Taunus, Germany

Chief Creative Officer

Roland Rudolf


Chris Drücks

Creative Direction

Arnab Biswas

Executive Creative Direction

Jörn Welle, Thomas Schröder, Paul Chan

A catchy tune sticks in the head. The billboard campaign for 3M duct tape took advantage of this phenomenon with an original approach. The hooks of three catchy pop songs were put on numerous billboards across Hong Kong. Australian tape artist Buff Diss hand-lettered each of those billboards using 3M duct tape. This immediate integration of the product into the execution of the campaign generated additional attention, highlighted the message and clearly illustrated the high level of adhesive strength as a key product feature.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.