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Silk Road – A Journey of Taste with Pu-erh Tea



Rui Yu Peng, Taichung City, Taiwan


PH7 Creative Lab, Taichung City, Taiwan

Inspired by the Silk Road, Pu-erh tea was exported alongside silk and porcelain, this tea box combines the three traditional wares to create an aesthetic whole. The result is a successful new interpretation, creating a vivid, Chinese-style packaging design. In order to promote Pu-erh tea to the masses, this packaging concept transformed traditional disc-shaped tea into single-serving portions, which can be brewed easily in teapots or mugs. The Chinese woven silk coasters can be seen through the tea-cup-shaped window in the box, creating the image of an exquisite traditional teacup.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.