Cosmetics Packaging

Beatific™

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This packaging design was inspired by the brand name Beatific, an existing term for being blessed with spirituality. The elegant packages seem to glow from inside and impart a mysterious appeal. The abstractly drawn light patterns on the packaging as well as the use of semi-transparent materials are emphasised by a colour palette of four iridescent hues. As a neologism composed of “beauty” and “scientific”, the brand name furthermore conveys superior product quality.

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