04-00661
Click on image to view high resolution
04-00661
Click on image to view high resolution

Dongpo Flavor

[Food Packaging]

Client

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China

Design

Sichuan Guge Dynasty Brand Design Consultant Co., Ltd., Chengdu, China

Art Direction

Xian Pan

Creative Direction

Yong Zou, Chun Hao Shan

Graphic Design

Peng Jiang


This elaborate food packaging was designed especially for Dongpo, a Chinese pork speciality. The creative inspiration comes from Su Tung-Po, a poet from the Song dynasty and the main figure of Dongpo culture. The box with two drawers pictures the scholar holding a fan and includes, among other things, a gift box that can be filled with different products and accessories. The carry-bag design is based on traditional Chinese shopping baskets and uses a special paper which conveys a strong traditional feel. Decorated with bamboo grains, the packaging design embodies the Dongpo style.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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