04-00736
Click on image to view high resolution
04-00736
Click on image to view high resolution
04-00736
Click on image to view high resolution
04-00736
Click on image to view high resolution

Social Geometry

[Beverage Packaging]
[Red Dot: Junior Award]

University

Asia University, Taichung City, Taiwan

Design

Yi-Jyun Jheng, Asia University

Supervising Professor

Hsiao-Pei Hou


The design of this packaging for vodka in five different flavours is colourful, lively and eye-catching. The labels of the bottles and the outer packages as well display expressive illustrations. Analogous to the various human characters, they assign certain properties to them: lively, elegant, aspirant, steady or profound. Thus, for example, the round form represents, among others, profundity, strength and passion and thus corresponds with the powerful yet refreshing taste of a mojito.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back