04-00745
Click on image to view high resolution
04-00745
Click on image to view high resolution

Hi, 2017

[Beverage Packaging]

Client

Shenzhen Excel Brand Design Consultant Co., Ltd., Shenzhen, China

Design

Shenzhen Excel Brand Design Consultant Co., Ltd., Shenzhen, China


The design concept “Hi, 2017” consists of a series of wine labels based on the theme of welcoming in the New Year and extending good wishes. A sketchy illustration style characterises the label design. The illustrations, using varied techniques of expression, are cartoon self-portraits of members of the company. Each key visual of the labels symbolises their personal hopes for the year 2017. The result is a multivariant overall image, which motivates clients to buy several wine bottles. Thanks to strong colour contrasting, the products stand out effectively from the competition.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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