AS “Dobeles dzirnavnieks”, Dobele, Latvia
DPJN, Diena Pirms Janu Nakts, Riga, Latvia
This porridge range is the result of a cooperation with a Latvian food producer. In order to convey the invigorating effect of porridge in the morning, a packaging design with bright colours and the image of an alarm clock was created. To help distinguish the product varieties, a distinctive colour was chosen for each. Informative and emotional drawings and pictograms underline the product’s main values and at the same time explain its use. The main range is followed by an ecological one, which stands out with its calm, natural colour fields against a kraft paper background and the silhouette of a farmer.