04-00960
Click on image to view high resolution
04-00960
Click on image to view high resolution
04-00960
Click on image to view high resolution

Paris Baguette

[Food Packaging]

Client

SPC, Paris Baguette, Seoul, South Korea

Design

SPC Design Center, Seoul, South Korea

Creative Direction

Selina Kim, Youngha Park, Jongsool Lee

Graphic Design

Yeahee Ahn, Jiwon Seo, Jaeeun Chung

Packaging Design

Yeahee Ahn, Jiwon Seo, Jaeeun Chung

Project Management

Heesoo Hur

Structural Design

Minho Dong, Tawoo Kim

Visual Identity Design

Neville Brody, Brody Associates, London, United Kingdom


The new packaging design for Paris Baguette is the expression of a clean, confident European style balanced with the French art deco traditions of the early 20th century. Following the maxim “La Belle Vie”, a modern look was essentially created, conveying a sense of Paris and France. Some visual elements, like the evolved logotypes, marques and the brand colour blue, convey simple, classic sophistication. In addition, other elements create a bolder personality and mix French inspiration with modern design sensibility, such as the new Paris Baguette house typeface or the use of attractive patterns.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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