04-01051
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04-01051
Click on image to view high resolution
04-01051
Click on image to view high resolution
04-01051
Click on image to view high resolution

COCODATE

[Food Packaging]
[Red Dot: Junior Award]

University

Chaoyang University of Technology, Taichung City, Taiwan

Design

Wun-Jyuan Chen, Bai-Zhong Hou, Hsien-Hui Tsai, Chien-Yu Lin, Chaoyang University of Technology

Supervising Professor

Yao-Hua Lee


COCODATE uses its packaging to remind the consumer that chocolate is more than only a snack. The design also conjures up the spirit of the Maya, who recognised cacao as a healthy food additive. The packaging is decorated with symbols and illustrations of the gods of the Maya culture. The various repackaging items take the form of a temple; the banderols are decorated with graphic figures. This is intended to bring the heavenly taste of chocolate to mind. The sensation is supported by the fine chocolate aroma surrounding the package.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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