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Eatea120 Tea Milk Candy

[Food Packaging]


Eatea120, Taichung City, Taiwan


U Visual Communication, New Taipei City, Taiwan

Eatea120 is a tea brand with a name inspired by an old Taiwanese saying: “Stay healthy and live to 120.” The packaging design highlights the brand’s story and religious traditions, featuring three deities: the God of Wealth, the Sea Goddess and the God of Love. Taiwanese religious belief appears to come alive in the simple contemporary illustrations. Each flavour has its own key visual with a distinct colour, standing out clearly from the white box. Its milk carton design is an eye-catching match for milk candy, distinguishing it from similar products.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.