04-01116
Click on image to view high resolution
04-01116
Click on image to view high resolution

The Sweets of Sunday Folks

[Food Packaging]

Client

CBG Pte Ltd., Sunday Folks, Singapore

Design

Trine Design Associates, Singapore

Calligraphy

Joanne Lim, The Letter J Supply, Singapore


Sunday Folks is an independent artisanal dessert place famous for freshly churned ice cream. In December 2016, they decided to foray into the handmade sweets and chocolates market, which they had already been making in their shops, but only as toppings for ice creams. The challenge of the packaging design was to promote the sweets to buyers as desirable gifts during the competitive festive period. The design approach was to create a secondary visual identity, “The Sweets of Sunday Folks”, in order to associate the handcrafted quality that goes into the making of their ice creams with their sweets as well.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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