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Shui Jin Fang – Xin Jing

[Beverage Packaging]


Sichuan Swellfun Co., Ltd., Chengdu, China


Chengdu Bei Ling Jun Packaging Design Co., Ltd., Chengdu, China

This premium wine range was designed for discerning consumers. The brand name stems from a wise Buddhist saying: “No matter when, no matter if happy or sad, the feeling of people is the Xin Jing.” The bottle design uses simple lines to form an abstract mountain. Combined with a Chinese ink painting, which reflects the leisurely mood, a high-quality overall image is created. The contour of the bottle attracts the desired attention at the point of sale. The sophisticated bottle cap features a signet with colours that match the motif on the label.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.