Shui Jin Fang – Xin Jing
Sichuan Swellfun Co., Ltd., Chengdu, China
Chengdu Bei Ling Jun Packaging Design Co., Ltd., Chengdu, China
This premium wine range was designed for discerning consumers. The brand name stems from a wise Buddhist saying: “No matter when, no matter if happy or sad, the feeling of people is the Xin Jing.” The bottle design uses simple lines to form an abstract mountain. Combined with a Chinese ink painting, which reflects the leisurely mood, a high-quality overall image is created. The contour of the bottle attracts the desired attention at the point of sale. The sophisticated bottle cap features a signet with colours that match the motif on the label.