04-01280
Click on image to view high resolution
04-01280
Click on image to view high resolution

Shiny Woods

[Food Packaging]

Client

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China

Design

Hangzhou Dongyun Advertising Design Co., Ltd., Hangzhou, China


This packaging concept provides nuts in twist-off jars, thus keeping them fresh for a long time. The label design conveys a clear connection to the natural origin of the nuts and has selected animal motifs to appeal to the emotions of customers. There are four kinds of small forest animals on the labels: squirrels, insects, caterpillars and birds. Each features a glued-on, three-dimensional eye, in which the eyeball can vividly move. This arouses the customer’s interest and enables playful interaction with the packaging. All key visuals feature a strong colour contrast.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back