04-01332
Click on image to view high resolution
04-01332
Click on image to view high resolution
04-01332
Click on image to view high resolution
04-01332
Click on image to view high resolution

Tse-Xin Tea

[Packaging]

Client

Tse-Xin Organic Agriculture Foundation, Taipei City, Taiwan

Design

3YA Design Associates, Kaohsiung City, Taiwan


The packaging design for this oolong tea uses imaginative imagery. The motifs are four animals, native to Taiwan: a tree frog, a leopard cat, a black bear and a spotted deer. The motifs cover three sides of the tea boxes so that the overall image in the gift set creates an original hybrid creature. The animal illustrations are placed artistically in such a way that the contours of the four individual motifs are aligned, thus merging into one another. The packaging concept, which is designed as a souvenir, also shows Taiwanese landscape scenes.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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