Client: WWF World Wide Fund for Nature, Berlin
Print Campaign
Tire People
By turning the Goodyear tire into a person, this advertising campaign highlights three different Goodyear technologies with three striking print motifs. In each motif, a person is shown bent around a wheel just like a tire – also emphasising the dark rubber feel. The messages of the three renderings are clear: thanks to the technology employed, a Goodyear tire is ready for wet conditions like a professional swimmer, it masters icy paths like an Eskimo, and it remains unaffected by puncturing from road objects like a fakir.
Credits
-
Client:Goodyear Dunlop Tires Europe B.V., Diegem
-
Design:Leo Burnett GmbH, Frankfurt/Main
-
Creative Direction:Andreas Pauli, Gabriel Mattar, Axel Tischer
-
Art Direction:Yigit Unan
-
Text:Mark-Marcel Müller
-
Artwork:Zombie Studios, São Paulo