04-01463
Click on image to view high resolution
04-01463
Click on image to view high resolution
04-01463
Click on image to view high resolution

Sassoon Beer

[Beverage Packaging]

Client

Beijing Wurderburg International Trade Co., Ltd., Shenzhen, China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Art Direction

Tiger Pan


Jack D. Schwager, the Guttenberg Beer Factory’s successor, who comes from the Wurderburg brewery in Frankfurt, created the brand Sassoon in memory of his old friend, the English poet Siegfried Sassoon. The idea for design came from Sassoon’s famous line of poetry: “In me the tiger sniffs the rose.” Thus, a pattern of a tiger with 12 animals from the Chinese zodiac was developed. Together with the roses on top, it demonstrates the famous poetic line. Through the design, the memory of Mr. Sassoon is honoured and the consumer experience is upgraded.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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