04-01564
Click on image to view high resolution
04-01564
Click on image to view high resolution

Herbs and Bees

[Packaging]

Client

Honey House, Saint Petersburg, Russia

3D Visualisation

Pavel Gubin, Moscow, Russia

Design/Art Direction

Maria Ponomareva, New York, USA

Graphic Design

Maria Mordvintseva-Keeler, Los Angeles, USA

Illustration

Vera Zvereva, Moscow, Russia, Maria Ponomareva, New York, USA


This packaging design for six herbal teas, in two types of packaging, boxes and tubes, reflects the regions in Russia where the ingredients come from. A complex but easily recognisable visual system combining fairy-tale illustrations, hand-drawn typography and stripes provides a convincing solution. Magical animal characters invite the consumer to taste the teas collected in various regions of Russia. Coloured stripes and elements differentiate the flavours, and the floral aspects hint at honey, which is both an ingredient in the teas and the primary product of the manufacturer.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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