04-01743
Click on image to view high resolution
04-01743
Click on image to view high resolution
04-01743
Click on image to view high resolution
04-01743
Click on image to view high resolution

meiji THE Chocolate

[Food Packaging]

Client

Meiji Co., Ltd., Tokyo, Japan

Design

Promotions Light Co., Ltd., Tokyo, Japan

Art Direction

Nanase Suzuki

Copywriting

Tetsuya Yamane

Creative Direction

Kimiko Ida


This product uses a simple packaging design that features the logo, illustrations of cacao and a kraft paper texture. The foil stamps and colours vary according to the cacao flavour. By displaying the variety of designs side by side, the boxes look like a book series. The layout was chosen to evoke a page from a cacao reference book. The key visuals on the front are abstract patterns to reflect the individual characteristics of the bean used. While the outside of the package remains simple in order to convey the message clearly, the inside is lined with the full pattern to evoke a sense of excitement and expectation upon opening.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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