[Food Packaging, Identity Design]
Fazer (Oy Karl Fazer Ab), Helsinki, Finland
Kuudes, Helsinki, Finland
Fazer is a famous Finnish brand, with a rich heritage in high-quality confectionery dating back to 1891. The task at hand was to unify and upgrade the biscuits’ product family identity and to strengthen product visibility in the retail environment. The key challenge was to design packaging attractive enough to be accepted as gifts by consumers. The crisp new design oozes quality and cleverly uses product photos to highlight the package contents and to serve as recognisable graphical elements.