Client: Vikos, Ioannina, Greece
Packaging
Strong Nutrients
The goal of this packaging design was to create a visual language that communicates the benefits of each nutrient of the brand Strong in a concise and easy-to-understand way. The range is now represented by stylistically distinctive illustrations of birds, whose characteristics allow associations with the product benefits. The owl for instance stands for Brainbox, a nutrient for the brain. A canary represents the Sunshine Pill, a dove the Chill Pill, and so on. In this way, the label achieves high recognition value.
Credits
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Client:Strong Nutrients, London
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Design:Pearlfisher, London
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Project Management:Zana Morris
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Creative Direction:Karen Welman
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Artwork:Andrew Lyons, Handsome Frank, Dijon
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Typography:Peter Horridge, Banbury