04-02345
Click on image to view high resolution
04-02345
Click on image to view high resolution

Aftertaste

[Food Packaging]

Client

Aftertaste, Pingtung County, Taiwan

Design

Voyageur Studio, Kaohsiung City, Taiwan


The brand Aftertaste produces grilled eel and distributes its products in environmentally friendly packaging. With a single-piece solution, it minimises the use of material. The heavy craft paper, which due to its thickness can withstand moisture that forms as the frozen eel defrosts, eliminates the use of non-recyclable wax coating. In order to accommodate different sizes of eels, the handle of the package has been curved and thickened to tolerate up to 1 kg of weight. In order to reduce the use of chemical ink, the traditional method of embossing has been utilised to create a shadow effect that shows the outline of a swimming eel.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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