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[Food Packaging]


Aftertaste, Pingtung County, Taiwan


Voyageur Studio, Kaohsiung City, Taiwan

The brand Aftertaste produces grilled eel and distributes its products in environmentally friendly packaging. With a single-piece solution, it minimises the use of material. The heavy craft paper, which due to its thickness can withstand moisture that forms as the frozen eel defrosts, eliminates the use of non-recyclable wax coating. In order to accommodate different sizes of eels, the handle of the package has been curved and thickened to tolerate up to 1 kg of weight. In order to reduce the use of chemical ink, the traditional method of embossing has been utilised to create a shadow effect that shows the outline of a swimming eel.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.