04-02512
Click on image to view high resolution
04-02512
Click on image to view high resolution
04-02512
Click on image to view high resolution
04-02512
Click on image to view high resolution
04-02512
Click on image to view high resolution

LG Signature OLED TV W

[Retail Packaging]

Client

LG Electronics Inc., Seoul, South Korea

Design

LG Electronics Inc., Seoul, South Korea

Graphic Design

Youngmi Yoon, Younok Joo, Ahran Nam, Ewisung Choe


A minimalistic graphic concept has been applied to this packaging in order to convey the innovation of the frame-like TV with its 2.57 mm panel. To communicate the product benefits clearly, the panel thickness is photographed in high contrast. Usability and quality are improved by including various items, such as a welcome card and a panel-protection pad, which take into account the different installation process as compared to conventional TVs. With its compact, transformable structure, the accessory box is designed to keep necessary products accessible, thus maximising user convenience.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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