Beverage Packaging

Coca-Cola Sochi 2014 Olympic Winter Games

With the aim of promoting Coca-Cola at the Sochi 2014 Olympic Winter Games, a packaging design was created that clearly communicated partnership with the Olympic Games but also distinctly originated from Coca-Cola. The packaging design unites the Dynamic Ribbon with poses by the winter athletes: radiating lines echo the ribbon and are transformed into the shape of an athlete, thus conveying a sense of speed and motion. The motifs were featured on packaging, in-store displays and merchandise.

Red Dot