Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Beverage Packaging
Tanqueray No.Ten Gin
The new packaging design for Tanqueray No.Ten, a premium gin brand, follows the objective of communicating the gin’s quality more effectively. Addressing bartenders in particular, a new colour was chosen for the bottle to underline the fresh character of the liquid. Standing out in contrast, a red seal features on the green bottle, where it acts as a quality guarantee. The arched bottom and the grooved contour of the new bottle further emphasise the expressive appearance and are reminiscent of citrus fruit. The redesign delivers a bold statement, a sense of theatre, with a glamorous design inspired by the heyday of the gin cocktail, the 1920s.
Credits
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Client:Diageo, London
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Design:Design Bridge, London
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Creative Direction:Graham Shearsby, Emma Follett, Jeremy Lindley
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Technical Direction:Laurent Robin-Prevallee, Ed Mitchell
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3D Design:Ben Davey, Jiah Lee
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Editorial Work:Holly Kielty
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Account Management:Claire Riley, Debbie Barber