04-02603
Click on image to view high resolution
04-02603
Click on image to view high resolution
04-02603
Click on image to view high resolution
04-02603
Click on image to view high resolution

648°

[Food Packaging]

Client

MPK Norilsk, Saint Petersburg, Russia

Design

:Otvetdesign, Saint Petersburg, Russia

Account Management

Ekaterina Gurina

Art Direction

Ksenia Ohotnikova

Creative Direction

Vladimir Fedoseev

Graphic Design

Nika Toroptsova

Strategic Planning

Daria Sholomitskaya


This packaging design for baked chicken communicates a special cooking technique: after the chicken has been cooked in its own juice, it is baked at 648 degrees Celsius in the infrared tunnel until golden brown. Similar to the brand, the name and the packaging are also markedly functional. The distinctive pack sheet is affixed to the aluminium foil and underscores the product benefits. The minimalistic design language is then continued on the label. Its moderate black colour contrasts with the packaging material, while its puristic layout clearly presents information about the cooking technique and the ingredients.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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