Client: Vikos, Ioannina, Greece
Packaging
Burst of Magic
This elaborate packaging introduces the two mascots of the Korean professional baseball team KT Wiz, which was founded in 2013. Opening the antique-looking cover reveals several pop-up pages featuring dynamic images that illustrate the atmosphere in a baseball stadium. After browsing through the pop-ups, readers suddenly encounter the two highlighted real mascot dolls. Their surprising appearance lends this small sample box a very special touch and motivates fans to buy and keep them as collector’s items.
Credits
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Client:kt, Seoul
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Design:kt, Seoul
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Creative Direction:Jaehee Lim
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Concept:Yonu Cho, Lily Yunseung Oh
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Artwork:Soohyun Kim