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[Cosmetics Packaging]


It’s Hanbul, Seoul, South Korea


It’s Hanbul Design Center, Seoul, South Korea

Creative Direction

In-Bae Kim, Min-Young Kim

The cosmetic company It’s Skin developed cute characters for Bébé D’ESCARGOT by collaborating with a popular English educational programme for children. The products were designed to represent the key ingredient of the cosmetic line, snail filtrate. The pump of the containers for body lotion and wash is produced in the shape of a snail, and the bottom part of the container is contoured like a snail’s foot. The overall design, which is soft and curvy, enables immediate recognition as a cosmetic range for babies. Especially the Bio Sun Cushion, with its top section featuring a three-dimensional character resembling a toy, attracts children’s attention.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.