Client: Shenzhen Yihaoshan Tea Co.,Ltd. Shenzhen, China
Beverage Packaging
Uproot Wines
Uproot is a new wine label from California whose unconventional packaging design breaks new ground. In close collaboration with the two winegrowers from New York, a graphic system was developed that visualises each wine’s unique flavour profile in a surprising manner. Each wine is identified by a unique colour bar composed of tonal representations of the wine’s key flavour notes. These colour bars on the bottles are divided into various colour blocks: red tones inform about the flavour spectrum of the red wines, while green tones dominate on the white wine bottles.
Credits
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Client:Uproot Wines, New York
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Design:Turner Duckworth, London/San Francisco
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Creative Direction:David Turner, Bruce Duckworth, Sarah Moffat
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Design Director:Robert Williams, Rebecca Au Williams
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Graphic Design:Mike Gertz