04-02831
Click on image to view high resolution
04-02831
Click on image to view high resolution
04-02831
Click on image to view high resolution

Tablers’ Cuvée

[Beverage Packaging, Label Design]

Client

Round Table Deutschland, Wiesbaden, Germany

Design

Ruska, Martín, Associates GmbH, Berlin, Germany

Concept

Andrea Tolosano, Paula Cano

Consulting/Text

Steven Buttlar, The Storybuilders, Eltville, Germany

Creative Direction/Art Direction

Roman Ruska

Graphic Design

Andrea Tolosano, Anina Takeff

Illustration

Paula Cano


Part of the sales revenue from this limited edition sparkling wine and white wine is donated to an aid project: children from families without money to spend on a holiday will be able to take a vacation and discover their talents in courses. The label design chooses imagery that illustrates the old saying “We won’t leave you out in the rain”. The illustration consists of two parts: an adult giving a balloon to a child, which also serves as an umbrella, and an illustration on the back, in which the child takes off into the air to discover the world. The raindrops on the label are printed with a UV finish.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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