04-02959
Click on image to view high resolution
04-02959
Click on image to view high resolution
04-02959
Click on image to view high resolution

Yogurt Guoshi

[Food Packaging]

Client

Sichuan New Hope Nutritional Drinks Co., Ltd.,, Chengdu, China

Design

Pesign Design, Shenzhen, China


The packaging design for this fruit yoghurt aims to create a visual unity of label design and bottle shape. The key visual shows each fruit in an artistic watercolour image instead of a photograph. Thus, the watercolour style achieves a strong distinction from the competition on the Chinese market. Adding a humorous touch are milk droplets along with the picture of a mouth showing the tip of a tongue sticking out at the side. The aim of these emotive visual elements is to intuitively express the delicious taste of the product.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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