Sichuan New Hope Nutritional Drinks Co., Ltd.,, Chengdu, China
Pesign Design, Shenzhen, China
The packaging design for this fruit yoghurt aims to create a visual unity of label design and bottle shape. The key visual shows each fruit in an artistic watercolour image instead of a photograph. Thus, the watercolour style achieves a strong distinction from the competition on the Chinese market. Adding a humorous touch are milk droplets along with the picture of a mouth showing the tip of a tongue sticking out at the side. The aim of these emotive visual elements is to intuitively express the delicious taste of the product.