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The Teabag Collection



Hälssen & Lyon, Hamburg, Germany


KOREFE, Hamburg, Germany, Kolle Rebbe GmbH, Hamburg, Germany

Creative Direction

Alexander Michaelsen, Tim Esser, Kolle Rebbe GmbH

Executive Creative Direction

Sascha Hanke, Kolle Rebbe GmbH

Graphic Design

Mitja Schneehage, KOREFE

Head of Design

Christian Doering, KOREFE


Martin Lühe, Kolle Rebbe GmbH

Since 1879, Hälssen & Lyon has been crafting fine teas for the international market. As a thank you to loyal customers, the Teabag Collection with the look and feel of iconic handbags was created. The collaboration with renowned handbag designer Ayzit Bostan led to these five limited-edition teabags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to loyal customers. In addition, the design was presented to the public at Berlin Fashion Week.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.