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[Food Packaging]


Retastes Ice Products Co., Ltd., Suzhou, China


Pesign Design, Shenzhen, China

Retastes is a premium ice cream brand with a packaging design that focuses on the pleasurable consumption of ice cream. The abstract key visual shows a golden spoon, which is being licked by a red tongue. The high-contrast colours of red and gold against a black background render a distinctive overall image, which has an eye-catching ef- fect at the point of sale. An elaborate flower tendril on the spoon handle, which is also embossed in the matt carton around the logo, fosters a premium impression that is haptically appealing at the same time.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.