04-03397
Click on image to view high resolution
04-03397
Click on image to view high resolution
04-03397
Click on image to view high resolution
04-03397
Click on image to view high resolution

Nobody Has to Drive a Mercedes

[Print Campaign]

Client

Daimler AG, Stuttgart

Design

Sarah Illenberger, Emeis Deubel GbR, Berlin

Account Management

Sophie Hansen

Art Direction

Damon Aval, Mark Taylor (Junior Art Director)

Copywriting

Judith Preker

Creative Direction

Martin Pross, Matthias Schmidt, Tilman Gossner


For the ad campaign of the Mercedes-Benz F 015, artist Sarah Illenberger was commissioned to produce five installations. Her creative task was to translate the features of the self-driving research car into an expressive pictorial world. To do this, she had to work between the poles of technological future and art-istic handiwork. The subjects take a leap into the new era of autonomous driving, rendering the associated changes touchable and comprehensible. Every installation is real, completely without using CGI – just like the car itself.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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