04-03409
Click on image to view high resolution
04-03409
Click on image to view high resolution
04-03409
Click on image to view high resolution
04-03409
Click on image to view high resolution

Hausmann’s House Wine

[Beverage Packaging]

Client

Hausmann’s Flughafen Gastronomie, Hamburg, Germany

Design

weissraum.de(sign)°, Hamburg, Germany

Creative Direction

Lucas Buchholz, Bernd Brink

Graphic Design

Aggi Berg, Meike Ahlers


The label design for Hausmann’s new house wines was developed to make each flavour – apricot, lychee, pear, pineapple, currant and chocolate – visually tangible. Furthermore, the label series blends in with the winery’s image, a modern version of typical German home cooking. The design solution translated the wine flavours into Pantone colours. Combined with a handmade charm, modern tags that are surprisingly self-explanatory were created. Printed on uncoated paper in four colours, the label was refined with opaque white, partial UV coating and deep embossing.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back