04-03434
Click on image to view high resolution
04-03434
Click on image to view high resolution
04-03434
Click on image to view high resolution
04-03434
Click on image to view high resolution

Nude Capsule

[Food Packaging]

Client

Thai Jintan Co., Ltd., Bangkok, Thailand

Design

MONDAY, Bangkok, Thailand

Account Management

Attachai Aroonkitprakun

Chief Creative Officer

Passapol Limpisirisan, Wiboon Leepakpreeda

Creative Direction

Singh Posuwan

Graphic Design

Prim Sakkamjorn, Kanjana Pituckvasukharn


Nude Capsule is a four-layer mint flavour capsule, the outer layer of which melts in the mouth. The inner layer dissolves only in the stomach, creating the breath refreshment even further from inside the body. The packaging design consists of hand-drawn illustrations with bright colour schemes to represent freshness and confidence, while the package features a window in the shape of an opened mouth to make the capsule visible. The outer box is opened by pulling it to the back in order to display the items held inside on the shelf.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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