04-03457
Click on image to view high resolution

MIKADO LEMON

[Beverage Packaging]

Client

Naorai Inc., Hiroshima, Japan

Design

NOSIGNER, Yokohama, Japan

Art Direction

Eisuke Tachikawa

Graphic Design

Andraditya D.R.

Photography

Kunihiko Sato


The packaging for the sparkling Japanese sake Mikado Lemon was designed to develop a new market by offering sake with a lemon taste. In order to clearly convey this new flavour, the elegant bottle was decorated with a band featuring the texture of lemon peel. The curved band shows a realistic impression of lemon peel using embossed UV printing, thus conveying natural freshness. The strong colour contrast grabs attention, enables an intuitive understanding of the product benefits, and creates a luxurious look.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back