Click on image to view high resolution
Click on image to view high resolution

Eyes on Gigi

[Digital Campaign]


BMW Group, Munich


Serviceplan/Plan.Net, Munich KBS, New York

Chief Creative Officer

Alexander Schill, Serviceplan Jonathan Mackler, Dan Kelleher, KBS

Creative Direction

Kolja Danquah, Serviceplan

Executive Creative Direction

Michael Wilk, Serviceplan Paul Renner, KBS

Created under the direction of Hollywood director Marc Forster, the digital campaign for the new BMW M2 Coupé takes the form of a fast nutshell game. Shot on an airfield located in the Mojave Desert in California, the video shows five vehicles constantly changing positions, and challenges viewers to track and not lose sight of the car into which supermodel Gigi Hadid stepped. The right answer is indicated on the campaign-related microsite that also offers viewing of the video shot with 360-degree movie technology.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.