04-03731
Click on image to view high resolution
04-03731
Click on image to view high resolution
04-03731
Click on image to view high resolution

Pepsi Zero Sugar Super Bowl LI Commemorative Can

[Beverage Packaging]

Client

PepsiCo, Purchase, New York, USA

Design

PepsiCo Design & Innovation Center, New York, USA

Illustration

Matt Stevens, Theory House, Charlotte, North Carolina, USA


The limited edition of the can commemorating the Pepsi Zero Sugar Super Bowl LI Halftime Show was distributed at a variety of events at this year’s Super Bowl in Houston, Texas. The can features a matte black finish with hand-drawn line art to celebrate the event and deliver a premium commemorative product. The design features aspects of Texas culture, music and football to celebrate the Halftime Show in an unexpected and exciting way. What started as a single commemorative can grew into a Houston-wide campaign, with designs on billboards, tour buses and recycling bins.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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