Pepsi Zero Sugar Super Bowl LI Commemorative Can
PepsiCo, Purchase, New York, USA
PepsiCo Design & Innovation Center, New York, USA
Matt Stevens, Theory House, Charlotte, North Carolina, USA
The limited edition of the can commemorating the Pepsi Zero Sugar Super Bowl LI Halftime Show was distributed at a variety of events at this year’s Super Bowl in Houston, Texas. The can features a matte black finish with hand-drawn line art to celebrate the event and deliver a premium commemorative product. The design features aspects of Texas culture, music and football to celebrate the Halftime Show in an unexpected and exciting way. What started as a single commemorative can grew into a Houston-wide campaign, with designs on billboards, tour buses and recycling bins.