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Hilltop Gardens – The Proper Use

[Cosmetics Packaging]


UNIVERA, Seoul, South Korea


UNIVERA, Seoul, South Korea, Bespeak, Seoul, South Korea

Creative Direction

Woo Jae Kim, UNIVERA

Graphic Design

Gun Woo Yoon, Do Yeon Kim, UNIVERA, Min A Kang, Bespeak

Hilltop Gardens is the cosmetics brand of an agribusiness whose skincare products are characterised by their natural ingredients. In order to communicate basic values like trust and a strong connection with nature, the product line has a differentiated visual identity. The packaging design features harmonious colours and illustrations, which depict the natural main ingredients of each product in an attractive way. The outer packaging as well as the bottles and tubes are easy to open and give rise to an aesthetic overall image.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.