04-04095
Click on image to view high resolution
04-04095
Click on image to view high resolution

Red Star Cocktail

[Beverage Packaging]

Client

Shenzhen Baixinglong Creative Packaging Co., Ltd., Shenzhen, China

Design

Shenzhen Baixinglong Creative Packaging Co., Ltd., BXL Jupiter Team, Shenzhen, China


The packaging design for a set of fruit cocktails by the Red Star Winery was inspired by the company logo. This striking red five-pointed star is a Chinese symbol, which is combined with the slogan “There is a red star in everyone’s heart”. In order to display this philosophy, the respective fruit is also depicted on the label. The surprising element is that when taking a closer look, there is also a star in the heart of each fruit. The modern and colourful imagery stands out from the dark bottle and is intended to appeal to a young target group.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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