04-04373
Click on image to view high resolution
04-04373
Click on image to view high resolution
04-04373
Click on image to view high resolution
04-04373
Click on image to view high resolution
04-04373
Click on image to view high resolution

NIVEA Hand

[Cosmetics Packaging]

Client

Beiersdorf AG, Hamburg, Germany

Design

Lutz Herrmann Design GmbH & Co. KG, Hamburg, Germany

Art Direction

Bastian Burghardt, Roman Hermann

Creative Direction

Daniela zu Rantzau, Lutz Herrmann


Taking care of our hands provides relaxing time out from our daily routine. The intimate touch is the focus point of this design concept, reflected in the form and graphics of this new NIVEA hand care range. The shape of the bottle is ergonomic and therefore pleasant to touch. With its soft, flowing contours, it is reminiscent of a cuddly mitten. Its rubberised surface underlines this tactile experience. The graphics are minimalistic, reduced to an iconic silhouette of a hand and simple distinctive symbols.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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