04-04374
Click on image to view high resolution
04-04374
Click on image to view high resolution

Wanglaoji Black Herbal Tea

[Beverage Packaging]

Client

Guangzhou Wanglaoji Pharmaceutical Company Limited, Guangzhou, China

Design

Shenzhen Tiger Pan Packaging Design Co., Ltd., Shenzhen, China

Art Direction

Tiger Pan


Wanglaoji’s new Black Herbal Tea product offers a rich taste and was created especially to cater to young people. In order to successfully target this group, the graphic design is neither old-fashioned nor dull in a traditional sense. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world (animation, comic, game and novel), presenting interesting scenes and playthings from their daily lives. The high-contrast use of neon colours against a black background strongly attracts attention and arouses buying interest.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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