04-04414
Click on image to view high resolution
04-04414
Click on image to view high resolution

ICA Dinner Box

[Food Packaging]

Client

ICA, Solna, Sweden

Design

Designkontoret Silver, Stockholm, Sweden

Artwork

Henrik Lindquist

Creative Direction

Jacob Bergström

Graphic Design

Malin Mortensen, Magda Lipka Falck

Project Management

Ida Stagles


ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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