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ICA Dinner Box

[Food Packaging]


ICA, Solna, Sweden


Designkontoret Silver, Stockholm, Sweden


Henrik Lindquist

Creative Direction

Jacob Bergström

Graphic Design

Malin Mortensen, Magda Lipka Falck

Project Management

Ida Stagles

ICA Middagslådan (dinner box) is a food box concept developed for one of Sweden’s largest grocery chains: a convenient product that is not a ready meal but provides a quick and easy way to prepare an almost home-cooked meal in just a few steps. The components come in a characteristic and handy box, which is easy to take home from the store. The cardboard box contains the individually shrink-wrapped ingredients for the meal. Attractively designed cooking instructions continue the aesthetic imagery on the paper sleeve around the box and support the impression of an enjoyable lifestyle.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.