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Ji Zui

[Beverage Packaging]


Sichuan Jizui Liquor Co., Ltd., Sichuan, China


Shenzhen Yuto Packaging Technology Co., Ltd., Shenzhen, China

Art Direction

Yingsong Chen

Graphic Design

Wenbing Cheng

Ji Zui is a tasty kind of liquor, which is said to improve the consumer’s mood significantly when enjoyed in moderation. With the help of different facial expressions, the label design shows how the mood changes as the bottle becomes emptier. In addition, the illustrations are further enhanced through the use of bold colours. After the consumption of 500 ml, the key visual is blue. In order to protect the environment, the packaging materials are recyclable. The technically demanding production process includes screening, dusting, filtration and purification, among other steps.

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Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.