Doubt, Time, Magic
WeTransfer, Amsterdam, Netherlands
Studio Frith, London, United Kingdom, Visual Editions, London, United Kingdom
To illustrate their mission of enabling an effortless transfer of ideas from one creative mind to many (also known as “creative flow”), the file service company WeTransfer published these three hardcover books following the concept and idea to represent the creative states of “Doubt, Time and Magic”. They asked 28 designers, photographers, artists, culture makers and writers to submit early ideas and unplanned surprises that pivot around these moments. A bespoke typeface reflecting the notion of “creative flow” was designed for the covers, artist titles and caption pages.