ŠKODA Brand Diary
ŠKODA AUTO a.s., Mladá Boleslav, Czech Republic
C3 Creative Code and Content GmbH, Stuttgart, Germany
C3 Creative Code and Content s.r.o., Prague, Czech Republic
Not only does this brand diary serve as a timer and handbook; it also aims to create an additional wow factor, focused on sustainably promoting the company’s brand values. Each month has been designed according to a specific motto that illustrates the company’s values in the form of bites, snacks and meals. Entertaining elements like motifs for colouring, puzzles and stickers intend to create a personal experience with the brand. In order to further intensify the particular feel of the book, the design of the cardboard cover features foil stamping reminiscent of traditional Bohemian lead crystal.