05-01236
Click on image to view high resolution
05-01236
Click on image to view high resolution

39 / 22

Food Packaging

Client

Great Stories, Athens

Design

2YOLK, Athens

Creative Direction

George Karayiannis

Managing Direction

Emmanouela Bitsaxaki

Graphic Design

Sofia Pliakopanou

Studio Management

Alexandra Papaloudi

Copywriting

Despina Sakellaridi

Account Management

Stefania Papakosta


The 39/22 olive oil brand was named after Greece’s geographical coordinates. Its identity balances between the virility of the men who harvest the land and the opulence of Mother Earth. The female figures on the labels of the monovarietal olive oil containers are derived from representations of females in the Cycladic, Minoan and Archaic periods of Ancient Greece. The wooden lids of the tin containers were chosen as a direct reference to the origin of the product, the tree.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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